How to Successfully Implement Business Networking Outside Your Industry Group
You already know that you can increase leads by implementing business networking into your business model. But let me ask you this. How is it working for you?
There is one major flaw that sales reps and managers overlook when it comes to business networking.
The Missing Component of Business Networking
For all you newer sales reps and managers who want more leads, if you simply implement this method of lead generation you can easily increase the number of qualified leads you get.
You may attend business networking groups, pass out a few business cards and even get a lead or two. But chances are, you are missing one critical component of the purpose of networking.
To get qualified leads that will increase your net worth.
Why is it that you attend these networking events, yet come away empty? No referrals, no leads. It's a simple answer and there is one critical missing component.
You are attending the wrong events.
You may say to yourself, "But I pass out loads of my cards, talk to lots of people and yet still no leads."
Let's say you are selling business software. You attend every event where all the software developers hang out. Note: they don't need software, they develop it.
You need to go where your customers are. Start attending the networking events where small business owners who need "your" business software hang out. These are the guys that you can get leads and referrals from. These are the ones who "use" what you sell.
Once you figure this out, your business networking efforts will start to pay higher dividends. Your ROI will increase because now you are talking to potential customers.
Is it okay to attend events, where other salespeople who sell the same type of products or services as you do? Sure it is. You can learn what's new in your industry. But chances of getting leads if extremely limited.
Move out of your "click" and start thinking like a sales pro. Go where the prospects are and turn them into raving mad customers.